Tuesday 22 October 2013

Is One Bubble Enough?


Like the proverbial eggs in a basket, is it wise to stick with one bubble when you’re a freelancer?


Yes and No.


Yes – because it allows you to become an expert in your field. Your clients know exactly who you are, what you do and you can concentrate all your efforts on providing the absolute best service for them.


No – because …


This is a difficult one to answer. Just like you don’t want to be working exclusively for one clients in case something goes wrong and you lose them (and therefore your income), you maybe want to expand your business base to ensure that you have a fallback in case your market disappears.


If you do think about more than one bubble then look at whether it can meld with your existing business. Perhaps consider something related to your field of expertise, add extra services that your clients would find useful in conjunction with what you already offer.


I feel that the benefit of having multiple bubbles is that it keeps your mind fresh and encourages you to explore different things which, in turn, could be beneficial to your main business. Who knows where that extra bubble will float to?




Keep your mind and business fresh by exploring new opportunities.

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