Building a Reputation

It takes time.

You may see people suddenly ‘make it’ big, but often they have been making ripples long before the wave hits. They’ve been honing their skills, trying things out, failing and starting over then creating something that people will surf. It is an extremely rare occasion that anyone finds themselves as an ‘overnight sensation’, and often those that do float off into the distance as quickly as they appeared.

For instance, it took me 6 months to a year of connecting, talking, helping on Twitter before I started seeing results. For a time I gained a few clients through my twitter interactions, but recently I have been so busy that I haven’t been visible as much as I was – and I have noticed the difference.

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Building a reputation takes time, keeping it takes more.

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Please Do Not Sell To Me

I love social media, it has put me in touch with so many different people and experiences that I would never have dreamed of, but I have realised that there are good and bad ways to use it – one of the bad ways is to sell to me.

Sure you have a product or service to promote, and that’s great, but I don’t want to have it shoved in my face (not even cake, that needs to be eaten slowly and savoured). The recognised phrase is

People buy from people

It is true. I’d rather give my money to someone I know and have a good relationship with than a stranger; even if it costs me a little more.

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The trust from a good relationship is worth a lot more than mere money.

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So when you connect with me via social media (or even in real life) start not with “Hi, can I sell you xyz?” but with “Hi, <insert interesting conversation starter here>.” There’s nothing worse than following someone, on Twitter for example, only to be bombarded with DMs selling you something.

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So You Want a Logo

You’re starting out with your business and you have a brand image in mind so now’s the time to think about a logo. Maybe.

A logo is a depiction of your business that makes it memorable (you hope) and easy to spot. There are the famous ones like MacDonalds, Nike, and Apple – these you don’t even have to have their name anywhere anymore; the logo alone is enough.

Do you need one?

Well you don’t ‘need’ one as such but it does add professionalism to your business cards, letterheads and website. Each one will be easy to see that they are the same business, and it brings consistency to your presence on and offline.

How to get one?

There are places that will allow you to create a logo online when you buy business cards and so on from them. There are places online that will ‘design’ you a logo for minimal fees – but you get what you pay for.

Of course, the best place to get a logo is to go to a proper graphic designer who will create you a bespoke logo that will work for your business and brand image.

Things to think about

If you go for the cheap option (or even DIY) then you must remember …

• needs to look good in colour, black and white and greyscale


• needs to be scalable – look good on a small business card as well as a large brochure


• can be used online – on your website, social media and so on

A reputable graphic designer will ensure that these criteria are met – plus others that I probably haven’t thought about. If you are doing it yourself please take note of the above.

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In my opinion I think it would be better to have no logo rather than one that is poorly thought out...

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This is your brand image we are talking about, something that many people will see and remember. You don’t want them to remember it for the wrong reasons.

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