That moment when someone says to you “So what do you do?”
How do you respond? Do you flounder? Start a long-winded explanation of your business, your life and how your cat inspires you? Give a brief and boring sentence?
That moment when someone has actually taken the step to show interest in your work, that’s when you want to shine. When you need to be memorable. Often this happens at networking events where that person is meeting numerous people in a short period of time, you want what you say to stick in their memory.
The idea of an ‘elevator pitch’ is that you have approximately 60 seconds (the time for the elevator to reach your destination) to make an impact.
You need to state your name, what your business is and how you make a difference.
Elevator pitch - Be creative, honest, proud, fun, different.
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